JapanGrowing+30%/24hShorts(Short vertical videos (TikTok, Reels, YouTube Shorts))Long videos(Longer landscape videos (YouTube, Instagram posts))
Mala and hot-sour dishes
Mala and hot-sour recipe videos rising on social media, ranked by growth rate. Malatang, Sichuan-pepper dishes and home versions, in video.
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JapanGrowing+30%/24h
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